At Real Littles®, we respect the privacy of our website visitors and customers. This Privacy Policy explains how we collect, use, and protect your personal data. By using our website reallittles.co.uk and shopping with us, you agree to the practices described here.
What Data We Collect
We only collect data needed to provide our products, services, and customer care to you. The personal data we may collect includes:
- Contact details – We collect data like your name, mailing address, email, and phone number when you place an order, create an account, contact us with questions, or participate in contests.
- Payment information – To process payments and prevent fraudulent transactions, we collect debit/credit card numbers and related billing info.
- Purchase history – We keep records of products you’ve purchased from us.
- Communications – If you contact us directly, we may store records of those communications.
- Device data – We collect data about the device and browser you use to access our site. This includes IP address, access dates and times, operating system, etc.
- Tracking technologies – We use tracking tools like cookies to gather data about site usage and your preferences. See below for details.
- Third-party data – With your consent, we may supplement data we collect with demographic info or purchase history from third parties.
We only gather personal data needed for specific purposes. We do not sell or rent personal data.
How We Use Your Data
Real Littles® uses your data only for legitimate interests, including:
- Processing orders – We use data to take and handle orders, ship products, process payments and refunds.
- Managing accounts – If you create an account, we use data to administer it and provide related features.
- Providing support – We use contact details to respond to customer service requests.
- Improving our site – Data helps us analyze site traffic, understand preferences, and improve the overall user experience.
- Marketing purposes – With consent, we use data like email to send product updates and promotional offers. You can opt out anytime.
- Legal purposes – We may need to use or share data to comply with legal obligations.
We only process data for the purposes outlined in this policy. If we intend to use data for other purposes, we will seek your explicit consent first.
How We Share Your Data
We do not sell your personal data to third parties. The instances where data may be shared include:
- Service providers – We may share data with companies that provide services on our behalf, like payment processors, shipping, email distribution, etc. These companies are authorized to use your data only as needed to perform their contracted services.
- Legal requirements – We may share data if required for legal processes, governmental requests, or other binding regulations. We only share the minimum data necessary.
- Business transfers – If we are involved in a reorganization, merger, acquisition, bankruptcy, or sale of assets, data may be transferred as part of that deal. You will be notified if any transfers will materially affect your privacy rights.
- With your consent – For any data sharing not covered in this policy, we seek your explicit consent prior to sharing your data.
Real Littles® does not display targeted ads using your data or create profiles for advertising purposes.
Data Protection & Security
We utilize physical and digital security measures to protect your data. Access is restricted to authorized personnel on a need-to-know basis. We use encryption, anonymity, firewalls, and other tools to keep data secure.
However, no security measures are 100% impenetrable. We cannot guarantee the security of data, especially when transmitted electronically. You share data at your own initiative and bear risks of any unauthorized disclosures.
In the event of a data breach, we will notify affected users and authorities as required by law.
Data Retention
We retain your data only as needed to fulfill purposes outlined in this policy, unless longer retention is required by law. For example:
- Contact details are kept while your account is active.
- Purchase records are kept for 10 years for accounting purposes.
- Email marketing records with opt-out status are kept for 3 years.
- Financial transaction records are kept for 7 years under anti-fraud and accounting rules.
We may retain anonmyzed statistical data indefinitely, but you cannot be identified from it.
Cookie Policy
Real Littles® and our third-party partners use cookies and similar tracking technologies to understand site usage, customize content, and offer a better browsing experience. For example:
- Essential cookies enable core features like shopping carts, account access, etc.
- Performance cookies collect data on site usage like traffic and engagement.
- Functionality cookies enable personalized features like language selection, location-based content, etc.
- Targeting cookies allow providers to show you personalized offers after you leave our site. We do not currently use targeting or advertising cookies.
By using our site, you consent to our Cookie Policy. See below to manage preferences:
Cookie Settings
You can accept or reject optional cookies by adjusting your browser settings. Many browsers allow you to see cookies stored on your device and delete them individually or all at once. Blocking cookies may impact site functionality.
Disabling Cookies
You can typically disable cookies through your browser settings. The browser Help function can guide you. However, opting out may affect usage of certain site functions.
Third-Party Sites
RealLittles.co.uk contains links to third-party sites and services. We are not responsible for the privacy practices of those sites. We encourage you to read the privacy policies of each site you visit.
Your Data Rights
We respect your rights over your personal data. You may exercise these rights at any time by submitting a request:
- Right of access – You may request a copy of data we hold about you.
- Right of rectification – You have a right to correct inaccurate personal data.
- Right to erasure – Under GDPR, you can request we delete your data.
- Right to restrict processing – You can ask us to stop processing your data. We will retain enough to ensure restrictions are respected in the future.
- Right to data portability – We will provide your data in a machine-readable format for transferring to another provider.
- Right to object – You can file an objection about how we handle your data. Our response will justify our business grounds for processing. If your objection has merit, we will cease processing your data that way.
We will grant or restrict these rights based on applicable laws and exemptions. We will respond to valid requests within 30 days.
Children’s Privacy
Our website is not intended for children under age 13. We do not intentionally gather personal data from children. If you believe we have unintentionally collected information of a child without parental consent, please notify us immediately so we may promptly delete their data.
Changes to This Policy
We may occasionally update this Privacy Policy as needed to reflect changes to data practices. Any material changes affecting your rights will be provided via email or notice on our website prior to becoming effective. We encourage you to check this policy periodically for the latest privacy practices.
How to Contact Us
Please direct any questions or concerns about this Privacy Policy or data practices to:
Real Littles® Privacy Team
Email: [email protected]
You may also write to us at:
Real Littles®
123 Main St.
London, UK 12345
We will promptly address your privacy concerns and honor all legal rights over your personal data.